Creating Uniform presence

DLL on DEMAND Project

Overview

The DLL On Demand UX/UI redesign aimed to establish a consistent and cohesive user experience across DLL’s various web portals and mobile applications. The project focused on applying new brand guidelines, including updated colors, logos, and typography, to ensure visual and functional uniformity. By creating a scalable design system and collaborating with cross-functional teams, the redesign improved usability, streamlined navigation, and reinforced DLL’s brand identity, ultimately enhancing the overall user experience for customers and internal stakeholders.

Duration: Ongoing..

The Problem

DLL’s software ecosystem consisted of multiple web portals and mobile applications, each with varying UI designs, inconsistent branding, and fragmented user experiences. The lack of a unified design approach made it challenging for users to transition seamlessly between different products. With the introduction of new brand guidelines, colors, and logos, there was an urgent need to establish a consistent design framework to ensure a cohesive and intuitive user experience across all DLL platforms.

Goal

The primary objective of the DLL On Demand UX/UI redesign was to unify the design language across all web and mobile platforms, ensuring:

Consistent branding by applying new colors, logos, and typography across all products.
Seamless user experience to improve usability and navigation between different applications.
Alignment with business objectives by collaborating with stakeholders and product teams.
Scalable design system that could support future enhancements efficiently.

My Roll

As a Sr. UI/UX Designer, I worked alongside the UX Design Manager to contribute to the DLL On Demand redesign initiative. My role focused on enhancing the user experience and visual consistency across some of the DLL’s web portals and mobile applications while ensuring alignment with brand guidelines and business goals.

Responsibilities

🔹 Collaborating on Design Strategy

Worked closely with the UX Design Manager to define the design approach and implementation roadmap for the project.
Assisted in establishing UI/UX best practices and ensuring brand consistency across all products.

🔹 UI/UX Design & Brand Implementation

Contributed to the design system by creating UI components and reusable assets for a unified look and feel.
Helped in integrating DLL’s new brand elements into the existing digital platforms.

🔹 User Research & Usability Testing

Assisted in conducting usability reviews to identify key areas for user experience improvements.
Provided design recommendations based on user insights and feedback gathered during testing.

🔹 Cross-Team Collaboration & Execution

Worked with product owners, SMEs, graphic designers, and business stakeholders to align designs with user and business needs.
Collaborated with development teams to ensure the accurate execution of the redesigned UI components.

🔹 Prototyping & Iterative Design

Created wireframes and interactive prototypes to validate UI concepts before implementation.
Participated in design critiques and iterative refinements to enhance usability and accessibility.

By working as a key contributor in the redesign effort, I helped create a more cohesive, scalable, and user-friendly digital experience across DLL’s platforms.

Understanding Requirement

Unified Branding & Consistency – Apply the new logo, color palette, and typography consistently across all products.
Scalability – Establish a design system that supports future product updates and enhancements.
Improved User Flow – Reduce inconsistencies and simplify interactions across portals and mobile apps.
Cross-Platform Usability – Ensure the experience is seamless whether users access the platform via desktop or mobile.
Stakeholder & Business Alignment – Designs should support business needs without compromising user experience.

Key Challenges

Inconsistent UI Across Platforms

of DLL

DLL’s multiple web portals and mobile applications had varying UI patterns, navigation styles, and branding elements, making it difficult to ensure a seamless experience.
Unifying the interface while preserving functionality and usability across different products was a complex task.

Applying New Brand Guidelines to Legacy Systems

Implementing the updated brand colors, logos, and typography required working around technical constraints in older systems.
Ensuring that the modern design approach blended well with existing workflows without disrupting user habits.

Balancing UX Enhancements with Business Goals

While focusing on improving usability and visual appeal, we had to ensure that the redesign aligned with business needs, compliance regulations, and stakeholder expectations.
Prioritizing user experience improvements while maintaining product functionality was a key challenge.

Pre-requisites:

Here is the list of pre-requisites identified by product owners team 👉

Current System & UI Audit report
Brand Guidelines & Design Standards
Design System Foundation (Scalable UI library)
Technical Feasibility & Constraints
Project Scope & Prioritization
Project Timeline & Collaboration Setup with global teams

Refined Designs

Here are some refined UI designs crafted specifically for dealers and channel partners, now in the acceptance testing phase. These designs focus on enhanced usability, seamless navigation, and brand consistency, ensuring a smooth and efficient experience for users. The refinements were driven by user feedback and business requirements, aligning with real-world workflows to improve efficiency and engagement.

Takeaways

Impact of the Design Strategy

As the refined designs move through the acceptance testing phase, early feedback indicates improved usability, consistency, and alignment with business needs. These enhancements aim to streamline workflows for dealers and channel partners, making navigation more intuitive and interactions more efficient. Once validated in the internal testing environment, these updates will pave the way for a seamless transition to production, ensuring a scalable and user-centric experience upon deployment.

Takeaways as a UX Designer

Consistency is Key – Unifying UI across multiple products is challenging but crucial for brand recognition and user trust.
Collaboration Enhances Outcomes – Working with cross-functional teams helped balance business requirements and user needs effectively.
Design Systems Drive Efficiency – Implementing a scalable design system streamlined development and future design updates.

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